Ever thought what is keeping your site from gaining the popularity you are aiming for, despite managing your content and doing all the needful? You might want to go through the below mentioned points that will clear what you are doing wrong which is causing failure of your content management strategy.
Dearth of strategic planning:
Planning a strategy for content marketing doesn’t mean thoughtless posting of content without doing proper market research or taking into account the goals of the business. Lack of planning can lead to utter failure of the targets that you wanted to achieve.
It is imperative to consider the critical thinking part when devising a plan for content marketing. Questions you should know while planning are:
Who is the target audience & what they want?
What valuable service are we bringing to the table?
What are the goals that we want to achieve?
How are we going to evaluate the ROI & progress?
Not committing to regular publishing of content:
Not being able to maintain consistency when delivering quality content can affect the progress and as a result the traffic rate dwindles. Repeated visitors come to your site for they have liked the content and information that you have been updating; but once this consistency, regularity is broken, your user loses interest and hence your visibility on search engines also starts to lag behind.
It can be time taking process to regain the traffic strength and boost your site popularity, so make sure to plan precisely so that you can use the content marketing strategy to achieve your goals and targets.
Too much of sales message & product promotion:
Nothing makes your content look more uninteresting and bland than having the unwanted product sale messages all over the place. The user will lose interest very quick and that will eventually distract them from going through the content. Don’t sabotage your content quality and reputation by using a lot of product sale messages.
Ignoring quality SEO work:
It is a mere myth and rather ignorance if you think avoiding quality content can rank without smart SEO practices. There are many factors that can affect the conversion rate and improve user experience if the SEO work is done properly. Some of the factors that you need to assess before you eliminate the SEO:
Length of the content
Heading structure of the content
Page speed
Metadata for the page
Authorship
HTML improvisation & improvement
Checking the website performance
Optimization of image used
Social sharing optimization
Clickbait
Linkbait
Open graph tags
Titles and short form copywriting
Structured data
Choosing complexity over simplicity when it comes to content:
Try to impress your visitor with the quality of content without baffling them with the use of complex words. Using numerous adjectives and pronouns are only going to keep the reader from the actual information that they are searching. Precise and crisp writing style is most preferred and it can easily increase traffic on your site.
When promoting, keeping social media at bay:
An easy way to slow down the traffic is not engaging in social media marketing. Integrated social strategy and marketing does benefit your enterprise as it brings more visitors and bridges the gap between potential client and business. Improving and strengthening your presence on social media platforms like LinkedIn, Twitter, Facebook, YouTube, Pinterest, Tumblr, Google+ etc. will easily invite and entice the target users.
Poor presentation of the quality content:
Not just quality of the content but the aesthetics of the content is also an important factor to consider. The way you are presenting your content, like the use of text size, use of proper paragraphs and sentence length etc will absolutely contribute to the overall beauty of the content you are posting.
Content presented in bulky fashion without any order will easily bore your reader and they will lose the interest and probably won’t mind switching to other site for the information.
Believing the myth that keywords don’t matter:
Content that is properly optimized can promote your business and contribute to the traffic volume and eventually increase the conversion rate. SEO practices and proper keyword research for the content is a part of technical content marketing which cannot take a back-seat when aiming for sustainable progress in business.
CONCLUSION:
Content marketing does have a crucial role in promoting the online business. Proper planning and designing content marketing strategy can help you stay ahead in the race of digital market. Some of the key mistakes that you would want to avoid when planning your strategy are mentioned above. Stay tuned to our blog updates for further information and technical stuff relevant to the present online-world and business development.
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business@midaswebtech.com
April 3, 2017
Digital Marketing 
