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business@midaswebtech.comWith our decade long experience in the digital market, you can trust us and count on our team to achieve your online marketing targets fast and without much effort. We have industry-certified technology, smart strategies and tactics to boost your SEO results.
The SEO campaigns run and implemented by our professional team will assist in assessing and obtaining the primary target audience for your business. Maintaining the right balance between the key factors like site organization, off-site search engine marketing, content and backend structure when implementing a strong SEO strategy will help in achieving effective and efficient results. We provide all-inclusive and comprehensive SEO services for your website and perform extensive site audit. Our engineers will study your site and its working also about the type of competition and industry is related to your business. In order to expose your business and enterprise to the industry-relevant sources, our tech-savants know exactly what type of search engine optimization services to utilize to design the tailored website optimization campaign for your business.
Midas SEO Process
Stage 1: Introduction
- We maintain clear documentation for future use during the planning phase and therefore project briefing is done that includes the business goals and relevant information of the client.
- Keeping the business goals in mind, performing keyword research and defining potential keywords that needs to be targeted during the optimization process.
- Performing SEO audit and analyzing the onsite and offsite SEO performance and accordingly creating a baseline for the target website.
- Once we have decided on the keywords to be targeted and determined the opportunity and risk areas, we define our SEO competitors. This process is called competitive analysis.
Stage 2: Plan
- Designing a comprehensive SEO plan and strategy to accomplish the business goals.
- For the onsite strategy, focusing on website code and content and documenting required action plan and changes to be done to optimize the website for the search engines.
- For the offsite strategy, determining the influencers and target partners that will contribute in link-building.
- Drafting and planning content strategy for the website; also press releases, social media and outreach campaigns.
- To simplify the evaluation of the campaign, short and long-term measurement planning is done.
Stage 3: Campaign Set-up & On-Site Optimization
- After collaborating and discussing the plan of action with the client, implementing website content strategy like using target keywords in the website content.
- Implementing technical changes like website code editing as per the decided onsite strategy for the website. The technical implementation will also include changes like meta content, no-follow links, canonical tags, internal links etc.
- Our professionals will also revamp other important elements like sitemap, Google Analytics account, domain’s robot.txt file, and domain related to Google webmaster account.
Stage 4: Campaign Set-up & On-Site Optimization
- In this stage four of the project, we implement the offsite strategy and content marketing. As per the project strategy, quality content will be created on the regular basis.
- In order to boost and provide maximum exposure to the website we try to spread the information and details of the target business through news, industry channels and press releases.
- We implement the influencer marketing strategy and reach out to the potential partners with the aim to broadcast and circulate the target content on their website that will also contain links to connect to the client’s website.
Stage 5: Campaign Performance & Reporting
- Reporting client with monthly performance also goal tracking, tasks completed and strategies for the next month.
- Besides the monthly reporting, we also submit the quarterly report of the campaign to monitor the results accomplished and various adjustments that needs to be done in the plan to achieve desirable results in future.
